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Actually,the price cut helped the 360 move more units than ps3 (aggressive price) and now everybody knows that the 360 is at half the price of the ps3 (aggressive marketing). When Fable 2 and Gears 2 hit the market,where will be another demand. When Cristmass come,another demand.
On the Sony camp,it has only Resistance 2. LBP will have to compete with Viva Piniata 2 and Banjo 3,and we know it`s a little hard. Holliday shoppers will chose the 360 over ps3 because of the price and games,even if brand loyalty is important. Why? Because there are other gifts than game consoles,and money are important during Xmass.

The price cut will have a Mass Effect this holliday,why are we arguing over one week? It seems wrong.