arsenal009 said:@gnizmoThey are on phase 3 of blue ocean strategy. They are trying to get distant cutomers that aren't interested in gaming to buy their product. They are adding wireless connectivity so u know what good restaurants or other hotspots are near ur airport or subway. They are also adding music playability & a camera. This coupled by software such as cooking navi is geared to get non gamers (distant customers) to buy their product.How is this not blue ocean strategy?
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Because it is attempting to force a competitor out of the their space. This isn't going to appeal to entirely new audiences that never thought about buying a handheld gaming device before. All it is doing is taking features found in the PSP and iPhone and adding them to its own list.
The software has existd for the longest time. Electroplankton was the furthest thing you could get from a traditional game. I could list a dozen or more games that are like that and already released if you like, but where would that get us? The question on whether or not the DS started off using or continues to use the blue ocean strategy is not being conmtested by anyone here. I am saying this proposed redesign of the DS is not part of it. If this is blue ocean, then the PSP, iPhone, PS3, and 360 have all been using the blue ocean strategy right from the start.
