arsenal009 on 28 September 2008
@gnizmo
They are on phase 3 of blue ocean strategy. They are trying to get distant cutomers that aren't interested in gaming to buy their product. They are adding wireless connectivity so u know what good restaurants or other hotspots are near ur airport or subway. They are also adding music playability & a camera. This coupled by software such as cooking navi is geared to get non gamers (distant customers) to buy their product.
How is this not blue ocean strategy?
