Jesus.... READ THIS:
SCEA’s VP of product marketing Scott Steinberg
Again, VP of product MARKETING.
It's his freakin job to hype up his product. Stop personifying Sony CORPORATION as if it was a living breathing human being like you and me. This is what corporations do. Sony can't be "cocky" b/c Sony isn't a person. Stop paying attention to what the MARKETING guy says and focus on what products (i.e. games and features) that Sony is producing. That's all that really matters. Judge Sony based on that. [/rant]