outlawauron said:
Onimusha12 said:
outlawauron said:
Onimusha12 said:
False Confidense is all Sony, or any company heavily involved in HD-gaming, has. It's p.r. bravado simple as that, a carefully orchestrated facade to be maintained at all times to keep the consumer from realizing the bottom is falling out from underneath the Video Game Industry for just about everyone but Nintendo.

Who wants to buy a product from a company that admits they're fucked? It's Sony's manufactured confidence that allows the consumer the fleeting illussion that they're not going anywhere and that the PS3 isn't the trainwreck that it is infact is trying to recover from.

Of course as you can in this thead, such bravado offers renewed strength to all the Sony faithfuls whose vocabularies now consist of such Tretton approved phrases as, "Future Proof, You're paying for potential, Sony doesn't buy exclusives they earn them..." But more importantly such announcements create the illusion of viable video game console alternative in the market to the non-comittal potential consumers.

Of course now that the PS3 is starting to lose to the 360 again on weekly basis, expect a shitstorm of "Is the PS3 supply constrained?", "When will the PS3 make its next big comeback?", "The PS4 will set things right!" and "ZOMFG the next big Sony exclusive!" threads using Sony's P.R. bravado as their backbone. When things are at their worst that's perhaps when its the most important for Sony to feign confidence.

Well, good thing the PS3 is in a better position this year than last!

 

 This is true and its very good for Sony that things have improved as much as they have. However, at least for the Sony fandom, response to negative news is something that is contextualized by the immediate circumstances, not the long term progress of a product. It doesn't matter that Sony is doing far better than most could have hoped for last year, the fact that they've fallen beneath the 360 again after having reached such a comfortable assurance of second place is enough to send many into a panic... And not missing a beat Sony knows to counteract any set back their products face.

 

Eh, the WW race is not set. 360 isn't outdoing week end and week out.

Doesn't mean people still won't freak out at the slightest setback.