BKK2 on 25 September 2008
Great that GfK are now tracking Hong Kong as I've been interested in the size of the market there for some time. 1.9m software units is pretty good considering the level of piracy.
Also interesting to see the number of video game shops in the major Asian video game markets. It's roughly split 1/3 Korea 1/3 Taiwan 1/3 Hong Kong & Singapore.
GfK estimates for 2008:
Value:
Total Market Value: $261m
Hardware: $189m
Software: $72m
Average Console Game Price: $44
Average Handheld Software price: $28
Units:
Total Retail Software: 1.9m
Console Software: 1.3m (69%)
Handheld Software: 600k (31%)
Hardware: 720k
