Kasz216 on 25 September 2008
People who are complaing that the Microsoft Ads don't say why you should get windows are being kinda ignorant.
Not that that's a bad thing since not everyone has had classes in marketing... but the most important ads for dominant brand leaders are "reminder" ads.
Ads that just say "Hey, remember coke?"
Everyone already knows who you are, and your commercials are more a sign to remind people you are still the dominant brand. You only spend money on advertising to counteract advertising your competitors make so you have just as much airtime as them... if not a lot more.
Therefore all you need is memorability.
