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Wow its marketing PR, its supposed to comfort shareholders and build hope in its consumer base and sway potential owners to come on board. What do you expect? "Ummm we've had a shaky start, MS just had a price cut but we are doing fine, peace out guys." And just how does one statement like that make a company in general cocky? Is the company an organism which has these feelings? To be honest I like this statement more than the MS one where some guy said that Wii has won but the 360 is definitely getting 2nd place.