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Factor in games in development scheduled for release in 2009, coupled with a likely $299 PS3 entry price point for the holidays and you have a parity shift in the works.

By 4th year, 360 sales will plateau. There is no precedence for a console platform that did not enjoy a majority market share to suddenly explode in sales.

From a pricing standpoint, where else does the 360 go before the bargain sales that signify a new console is right around the corner? $150 Arcade, $50 60GB HDD, $100 120GB HDD, $200 Pro, $300 Elite? Is that supposed to be enough to break open the mass market? Would MS do this?

The impact of the current pricing scheme cannot be measured until the end of November, which should provide a pretty good indicator as to how holiday sales will measure up as 2009 rolls in.