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If Sony really wanted to push sports games on the PS3, it would have made more sense to pin their name on commercials for the Pro Evolution series. It's way more popular in Europe, especially among casual gamers in southern European countries (Spain, Italy, Portugal). Plus, they would have had to pay quite a bit for an ad like that. Maybe EA themselves sees where the most money lies. You can never be too sure. After all, Fifa 08 put up some pretty amazing numbers on the Sony platforms last year (5.4 million combined among PS2, PS3, and PSP). With numbers like those, the choice seems clear, especially since a decent chunk of Fifa sales for the 360 version came from America.