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To those who say the apple ads just criticize windows but don't say what mac does better, this just isn't true. Some of the topics addressed by the commercials are no-activation-requirement, quick/easy out of the box setup, comprehensive/intuitive suite of creative apps included, tight hardware-software integration.
Yeah, some of the commercials exaggerate and poke fun, but that's part of the appeal. The vista security commercial definitely stretches the truth, but everyone I've shown it to thinks it's hilarious.