Forbes: How Sony Should Respond to a Disruptive Attack (PS3 vs. Wii)

[shams]

TheSource said:

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The final option is for Sony to try to “disrupt the disruptor.” Instead of following a me-too strategy, Sony could seek to truly develop a category-changing project. While this approach would take more time and require greater investment, it has the most long-term potential—if Sony can figure out a different measure of performance on which to compete in the video game market. For example, perhaps the company could take another run at the handheld market, where there still seems to be substantial room for growth.

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This is exactly what I have been arguing for.

The problem Sony have is the massive investment they have put into the PS3 - and risking losing it all.

I think you will see them more or less, stay their course - but maybe accelerate the development of their "PS4" (cheaper PS3, maybe with another controller and no BluRay?).

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Again, I think its more possible for another company to jump into the fray and disrupt - i.e. a partnership between say Apple & Google, or IBM and Google (etc..).

If Ninty get their next handheld out before anyone else has disrupted the market - it could be Nintendomination for another 10-15 years.