some of you must understand what sony is doing. They are trying to propell a new format, Blu Ray, to the public to bring in the Hi def experience. Since the PS3 is losing money during production, there bound to lose money right now. But look into the future, 3-4 years from now, Blu Ray will become the format that sets the standard and replaces dvd. So Sony can take losses in the gaming division for some time as long as Blu Ray is successful, and so far it is, Comparing it to HD DVD.
"I don't believe anyone walks into a game store with $600 in their pocket and wonders what console to buy." -President of Worldwide studios Phil Harrison "Nintendo Wii has been a successful enterprise, and a very good business compared with ours, because it's cheaper." -Sony chairman and CEO Howard Stringer
