Of course they're hugely profitable. They (literally!) just keep taking the same few games, retexturing them, and releasing them as entirely new titles.
Result: Lots of money in the bank; next to zero effort.
"'Casual games' are something the 'Game Industry' invented to explain away the Wii success instead of actually listening or looking at what Nintendo did. There is no 'casual strategy' from Nintendo. 'Accessible strategy', yes, but ‘casual gamers’ is just the 'Game Industry''s polite way of saying what they feel: 'retarded gamers'."
-Sean Malstrom







