| Onyxmeth said: The commercials are basically parodying The Simple Life, the Nicole Ritchie and Paris Hilton reality show. Not very obviously though. Gates and Seinfeld are basically saying they're far removed from the average joe and decide to slum it to reconnect. I'm sure there's a metaphor in there for Vista, but with Seinfeld involved, who was really expecting something blunt, in your face and easily understandable? Regarding the theft of the giraffe, only those that didn't pay attention would think they stole it. It clearly shows in Part 2 that the oldest daughter set them up so they would get kicked out and she would get her room back. So no it's not advocating piracy, and I'm not sure why anyone would think Microsoft would spend millions on a commercial to give the message that piracy is good. As for the ad campaign itself, it's great. Like most of the best advertising campaigns, it does nothing to really advertise the product but it keeps the brand in your head by being an enjoyable commercial to watch. Did the Budweiser frogs really promote Budweiser? Do the bait and switch Geico commercials have anything to do with car insurance? Not really. However, I bet you remember them over the run of the mill car dealership commercial or pharmacuetical commercial that give you an overload of information regarding the product. Advertisements do not need to be heavy in the info. They just need to grab your attention and give you a brand to associate it with. Food is an exception to this though, because you advertise food just by showing it and getting mouths to water over the images. |
See the problem is the shortened version doesnt show enough of the story. Its only like 1m 50s long.
