Dianko on 14 September 2008
While the price cut was made official on the 5th, there are a few factors to consider.
1)The sales tracking only go up to the 6th.
2)It was widely assumed the cut would happen on the 7th, and the cut was made official on the 5th only a few days before.
3)Many won't even know about the cut until they get their ads in the sunday paper, on the 7th.
So I think this week would be more telling as to whether the cut was effective.
