The Secret Behind the 360's Game Attach Rate....

[TheCompletist]

I humbly submit to you the following:

Xbox 360 has sold 20.5m units WW. They had sold 10.25m in June '07. Therefore, an average (median) 360 gamer has owned his/her 360 for 15 months. By contrast, a median Wii/PS3 gamer has owned their machine since Dec '07, 9 months. The most recent figures on Vgchartz give tie ratios of;

Xbox 360 7.01
Wii 5.00
PlayStation 3 4.58

This implies that an average gamer buys at the following rate;

Wii .56 games/month
PlayStation 3 .51 games/month
Xbox 360 .47 games/month.

Now I'm sure these figures could be interpreted (or rubbished) in 100 different ways, but all I'm trying to say is that attach rate has a relationship to console age that mustn't be forgotten. After all, I own 5 PS3 games and 44 PS2 games. (I'm still working on my profile). It doesn't mean that I used to be 9 times more of a gamer than I am today ;p