The Secret Behind the 360's Game Attach Rate....

[forevercloud3000]

I think I have figured out why the attach rate for the 360 is so much higher then those of other consoles. As an employee of gamestop I have been able to observe some attributes of those who constantly come into our store looking to score a new game for the 360.

The Secret behind this is..............Achievements. It is as simple as that. Initially I took achievments as a joke and discarded it. Now I have realized that this little ability of the 360 is the key behind so many 360 users buying so many games. Even the craptacular games get decent sales because many 360 users are simply looking to boost their score. Case in point. A regular customer at my store comes in every few days to pick up a new game. He barely looks for quality through careful selection. He simply sifts through what he has played and what he has not played. Small factors such as the better of two games and price come into play but in the end he is only after achievements. This particular customer came in the other day to pick up Harry Potter for the 360........>_>! And then he continued to purchase games such as Blue Dragon, Alone in the Dark, etc, games known not to be that good. This man was not the last to do this even after my constant warnings.

While Achievements have appeared to be harmless, in the end they work to a very important advantage for MS. THey get customers to buy games, regardless of quality or popularity. Now I understand why Sony saught to follow MS in this regard within the PS3 Trophies. I must admit that trophies have gotten me to buy a few games that I normally would not have taken a second look at just to rack up some points. I purchased Super Stardust HD for this very purpose, as I also picked Uncharted back up for the same reason.