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This question can be posed of any artistic industry. For example, a films success can be measured either by the money that it makes or by awards that it wins. My thought is that as the game industry matures, more will be required of videogames vis a vis storyline, character development, etc. It would be really nice if we got to a point where artistic vision wasn't sacrificed for easy sales, but as long as an industry is selling games to such a wide demographic (say ages 7-40) it must be quite difficult to create a game that is both intelligent and accessible.