1. Consumer confusion will be non-existant once the blu-ray wins. I am not saying that the blu will win b/c of smoking too much opium which I dabble in on frequent occoasion, I am saying that b/c the news clearly shows that it is winning. 2. High prices will decrease the prices of players once the industry consolidates to the blu-ray format....prices are going down already and it was like this as well when the first "normal" dvd players came out. Just as the prices of the consoles will decrease upon their launch, so will the prices of the players of new formats of DVD's.