MS are not looking into making money this gen, they looking into setting up a better foundation and then to grow on it. They have enough money to lose out again this gen on hardware but recoup from software sales. It is a common strategy businesses use to break up a monopoly or crush rivals.
Example:
1) You start selling a very expensive product for cheap and lose out but gain a customer base of millions
2) the next product you launch at a regular price and take in the money from the user base you already have, recouping the losses and making profit.
They are on track for what they are trying to achieve and they are doing very well indeed. They have already established themselves in America and they also have a bigger foothold in Japan. If sony doesn't counter with some good JRPG's they might even lose the Japan stronghold they have.
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