Microsoft Xbox Console Sales Double After Price Cut (Update1)
By Dina Bass
Sept. 10 (Bloomberg) -- Microsoft Corp. doubled sales of the Xbox 360 video game machine last weekend after cutting the price by as much as 29 percent to narrow Nintendo Co.'s lead.
Retailers reported a 100 percent increase in sales for all models compared with the previous weekend, Redmond, Washington- based Microsoft said in an e-mailed statement. Some models sold at six times the previous weekend's rate. The company didn't say how many were sold.
The Sept. 5 price cut gave Microsoft a model that costs less than Nintendo's market-leading Wii for the first time.
Sony Corp.'s PlayStation 3, making inroads with new games and a Blu-ray DVD player, also beat the Xbox 360 in U.S. sales in June and July, according to NPD Group, a Port Washington, New York-based research firm.
Microsoft rose 34 cents to $26.44 at 4 p.m. New York time in Nasdaq Stock Market trading.
To contact the reporter on this story: Dina Bass in Seattle at
http://www.bloomberg.com/apps/news?pid=20601101&sid=ajZ_LMK1ZdRg&refer=japan
More here;
Coming off the heels of the console price drop last week, Microsoft Xbox 360 sales have surged, with retailers reporting over 100% sales lift for all Xbox 360 models compared to the previous weekend. Additionally, retailers are reporting that between Friday, Sept. 5 and Sunday, Sept. 7, some Xbox 360 models were selling at six times the rate they were the weekend prior.
http://kotaku.com/5048170/xbox-360s-flying-off-the-shelves-after-price-cut
