Will Movie studio's producing Videogames become a big thing?

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Also LucasArts exists.

I don't know whether it will be big profits for the studios, but atleast with most propability, it will become a bigger trend in the future. Simultanous developement and release with the movies. Even now, we have games coming, based on future movies and they will be out at the same timeframe, it's only a matter of time before the movie studios start thinking "outside the license".