I guess what I was trying to say in my OP is that if price wars erupted this generation (so as to take the PS2 out of it), Nintendo has much more room to drop its price than Sony and Microsoft.
People point to the Xbox 360's recent price drop of the Arcade model to below the Wii in Japan and America. However, that same move in Europe did not seem to make much of a difference.
Plus, assuming the PS3 and Xbox 360 are at break even at their current pricepoint on hardware. To get their models to $250, it would cost $50 (Core X360) or $150 (Elite X360 or PS3) per unit. Over 10M units, that is $500M to $1500M (or $1.5B).
Meanwhile, the Wii can take a page out of the other console critic's playbook and move the goal posts -- dropping $50 or $100.
Mike from Morgantown
 I am Mario.I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble. Wii Friend Code: 1624 6601 1126 1492 NNID: Mike_INTV |
