Erik Aston on 31 July 2007
Basically, if 360 can't become the hot console this Xmas--either WW or just in America--it never will. MS are talking up their "best holiday lineup ever," but they really mean "best XBox holiday lineup ever," and by "ever," they mean its the best lineup they'll ever have in the future, too. Halo and GTA are the two biggest current brands in gaming not on Wii or DS, and there will never again be a first Halo/GTA launched on 360. So yes, its now or never.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
