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Nintendo ufortenately lost points with a lot of hardcores by lauching a system that wasn´t a great leap into the future, like most were expecting this gen, but on the other hand captured a market that the ps2 had and didn´t know. If you think about it the 120 mln owners weren´t all hardcore or even core, they have a good share of casual gamming in the ps2. This people were captured by the atractiveness of the wii remote. Not only them, but a lot of people that never thought of playing games too. the problem was that by doing this, they were branded as casual and a console for kids. This image is not what the wii designers wanted, they wanted the image to be "the substitute for ps2", a game for everybody, gamers and non-gamers. I read a interview by a Nintendo top (don´t ask were) and he said just that: That those who said wii was casual would be surprised.
That shows to me a little bitterness for not being able to capture all the market he was aiming for. The meaning is that the causal image that wii got was not intended. And the sad news is this image won´t fade easily, if it ever does.

So don´t be surprised if the wii get some serious games in the future, this is part of image changing marketing.



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