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It's called Christmas.

I posted this in another thread:

...the ps3 could shave over a million off of the 360's lead this November and December alone, assuming the ps3 maintains a similar lead over the 360 percentage-wise throughout the holiday season. Sales will increase dramatically for both consoles over the holidays, as will the gap between them.

Last year the 360 sold 3.4 million over the holidays (November + December), and this year it's been selling much better on average than it was last year (though I suppose the increase may have started along with the price drop and release of Halo 3 last August/September, thus it will matter little from this point onwards), and the ps3 has been outselling the 360 on average ~34% for most of the year. Assuming the 360 ONLY sells 3.5 million or so between November and December, and assuming the ps3 outsells it by ONLY 25%, the ps3 would catch up to the 360 by 875k units. If the 34% trend holds true (and this and last week implies that the trend is only increasing - for now, at least), then the ps3 could outsell the 360 by 1.20 million. In only two months!