It seems like Microsoft is doing everything it possibly can to beat the PS3. They do not want to come in third place again this generation, and who can blam them.
But to me that approach seems to be a little short sighted. It shows absolute weekness to drop the prices when the company was just starting to achieve profitability in the gaming market.
Even if recently MSFT was back into the red, then that is even more of a reason to not slach the prices more and more.
Last year when Sony went price cut crazy, it was to bring the PS3's price down to earth. To let Sony take its first breath.
But for Microsoft, they are already cheaper than the PS3, are close to profitability on hardware, and appeal to a completely different demographic than the wii... So this does not make a lot of sense from a profitability standpoint.
And even still, I think the WW PS3 levels will edge out the 360 on the highest week that the 360 sees from the NA pricecut.








