It depends on how to define "win".
If it means market share, probably Nintendo will "win", whether you like it or not. The core gaming audience is insignificant in terms of size compared to the mainstream.
Microsoft will probably try to come up with some new interface to capture casuals, but it's going to be too late unless a) they release it within a year or less, b) they make the hardware more reliable and cheaper, and c) 3rd party developers have been developing a lot of quality casual titles in sync with new interface.
Sony, I don't know. They will satisfy core gamers with core games in 2008. But that's not going to let them "win" once Pandora's box of casual gaming is fully opened.
No, it's not going to stop 'Til you wise up
No, it's not going to stop So just ... give up
- Aimee Mann
