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It has nothing to do with any DS Mario game. People should entertain the idea that the RPG elements will scare off people looking for a platformer, and the focus on platforming and loss of turn-based fighting will disenfranchise the Paper Mario fanbase, btw, if they're going to say the mix could attract both audiences. Explaining that its a crossbred 2D-platformer/3D-platformer/RPG may not suck in that huge NSMB audience, but just confuse them.



"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."

Satoru Iwata, Nintendo President. Only slightly paraphrased.