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Sky Render said:

As for what makes a product Blue Ocean, it's simple: they pioneer values. Nintendogs pioneered the values inherent in a pick-up-and-play, risk-free, user-focused, and interaction-oriented pet simulation. Petz (which was around a good decade before Nintendogs on PC as Dogz and Catz) met only a few of those values.

Before Nintendogs, the underserved market was not people who wanted pet simulators; of course not, there were tons of those. The underserved market was people who wanted pet simulators that were really about them, not about the pet. When you play Nintendogs, you're interacting with the puppy, and the goal is to make you, the user, happy. In Petz games before Nintendogs, the goal was to keep the dog or cat happy. The difference was ground-breaking.

Interesting perspective. Thanks for answering my question: I'll need some time to fully digest it, and if I have any other questions you'll be the one I ask.