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Indeed, It's an interesting situation, especially with the Wii.

VGC is full of people who enjoy the here and now, to see how big of a splash a title can make on its first week. It's more exciting because it's instantly gratifying (on that week's sales charts).

We've had plenty of "flops/poor sales/etc./etc." on a title's first week, only to see it end up selling extremely well down the road (Ninja Gaiden II and Boom Blox come to mind).

So, I suppose that in the end it's all about total sales for a developer/publisher (I know, thank you Captain Obvious), and while first week/month sales are nice, they're only used for bragging rights.