I think pushing systems should add to it, LBP is aiming to be the mascot game for PS3, when you think of nintendo wii theres Mario that pops up in your mind, for xbox Master chief pops up, for PS3 they want Sackboy. They just don't want sell for LBP but also lots of activity on PSN with that community booming and trading levels and discussions.
I think Sony really wants LBP to do amazing things for the entire playstation brand.







