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The nice thing about a blue ocean product is that the insults and threats flung wholesale like week-old lemon meringue pies by the hardcore audiences and incumbent companies ultimately amount to very little in terms of impact on the performance of the market-expanding item. And rightly so, since that market is a minority of the total market which the blue ocean encompasses.

While such tactics are wildly effective in marginalizing products in a red ocean situation where everybody is fighting with the same values (and is one of the driving factors behind Nintendo's fall from grace once Sony got into the picture and Microsoft started contributing to it), it only works on an otherwise level playing field. When a particularly large blue ocean is created, the cries of distaste and hatred from the red ocean that spawned it is little more than the buzzing of gnats during an orchestral performance.



Sky Render - Sanity is for the weak.