Would a PS3 price cut do it?

[kars]

HappySqurriel said: Now, in general, this should reduce the price of electronics but in the case of the PS3 it may mean that Sony does not have enough control over the price of their components ...

That's another problem. In fact Microsoft saw this problem (after their Xbox experiences) as so big, that they took specail care, to own the IP of their key components. So they can use any company they like to build their components and on as many chips, as they like.