TheBigFatJ on 27 July 2007
| azzer100 said: A quote from Sony's chief financial officer Nobuyuki Oneda on the sales of the ps3: "Actually, because the number of units sold was not as high as we hoped, the loss was better than our original expectation," http://news.yahoo.com/s/afp/20070726/ennew_afp/entertainmentjapangame Talk about looking on the bright side of things. |
It's not a stupid quote, but it is entertaining. And perhaps it offers a little extra insight into why they're not futher dropping the price of the PS3 now. An extra $100 would mean they'd need an attach rate of approximately 5 or 6 more games (conservatively) to make up the additional loss. That's a big attach rate and only represents the amount of INCREASED attach rate.
So Sony probably doesn't want to sell more units at a lower price. They'd rather bide their time until manufacturing costs come down.
