Europe to pass Americas as biggest video market by FY '09

[SamuelRSmith]

Riachu said:

SamuelRSmith said:
Well, population has very little to do with it. I mean, if we take the UK, we usually account for 1/3rd of European sales, and yet our population is only around 1/5th of Europe (according to Oyvoyvoyv's 275m number).

I believe it has something to do with the maturity of the gamers. I mean, I remember reading that the average age of a gamer in the UK is 33. By 33 people are usually quite a way up in their career-paths, and often have a family. Put these all together and you'll find that we are going end up spending a lot more money per-person than other countries, whose mind-frames are still in the "games-are-for-teens" mindframe.

Fun-fact: The UK was the second highest spender in Videogames in the world last year (after US) even outpacing Japan whose population is double that of the UK.

The US doesn't have that mindframe either, especially since the Wii came out.  The average age of gamers here is 35.

 

 

 Damn, my point has been mooted. I wasn't especially picking out the US, I was just trying to say why population doesn't make all the difference.