Europe to pass Americas as biggest video market by FY '09

[Oyvoyvoyv]

Europe is passing Americas.

Total current generation Europe HW sales - 59.14M. That's Europe, not Others, which is at 69.45M

Americas is at 70.03M

 

So the gap between them is currently at 10.89M

This year, the sales difference is like this:

Europe: 18.67M

Americas: 16.3M

 

I would expect the gap to increase by 1.5 times the amount for the rest of the year. Christmas should boost it a bit, but also remember that we don't have a full half left. 

The gap should thus be at ~ 4M, and that could be closed in the first Q of 09, as that is usually a very slow time in Americas, but not quite as slow in Europe.

Others should pass Americas within end of Q3 08.

 

Software wise, I say that Europe is Others minus 13%.

 

So there the situation is currently

Europe: 143M (a bit lacking data, truth might be ~ 175M)

Americas: 400M

 

So software wise, the situation isn't going to turn around quickly.