Would a PS3 price cut do it?

[FishyJoe]

One of the problems for Sony lowering the price is that they can't win a price war. The PS3 console is the most expensive to manufacture. This means if all three companies lower the price of their console by $100, Sony's loss will be the deepest since they are already in the hole for each unit sold, whereas the 360 is pretty close to break even and the Wii makes a profit.