Something tells me that EA will recover from this major shortfall. The videogame business has always been one of immediate investment and delayed return, especially in the infancy of a console. Oftentimes the first couple games a developer makes for a new system costs them the most because of the need to learn the architecture of that system. Couple this with the fact that the installed base of the consoles is extremely low and I think it would be amazing or down right impossible for EA to be seeing money right now. But what happens when the Wii hits 20 million users in its first year? What happens when the PS3/360 is a combined 17 million user base at the end of this year? Major profit increases for EA.
All I'm saying is that while it looks like EA is hemmoraging losses right now, I don't think that will continue. Would Peter Moore jump Microsoft ship unless he thought EA had the resources to survive the next-gen shift?
And companies like EA will always keep the multiplatform structure alive. They like creating the same product 7 times. While it does cost money to create ports, it doesn't cost nearly as much as a ground up development.
So I think the EA example certainly doesn't put a nail in the coffin for multiplatforming in the future. Rather, the investment that EA has put into this generation shows taht the videogame market can support billion dollar business, just like the movie industry.
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