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...The launch week sales were ~244,000 for the PS3 version of Madden 08, and were ~74,000 for Wii version. These total's represent 13% of the August 2007 total user base for PS3, and 1.7% of the 08/07 user base for the wii. It should be noted however, that the launch week sales for the PS3 version represent 29.5 percent of total sales LTD, and only represent 9.5% of the Wii's total sales. In other words, the launch for the wii is not as crucial because of the system's typically longer legs.
Furthermore, as I said in the introduction, I believe that the overall girth of new Wii owners (9.1 million more American Wii owners v. only 3.7 million more ps3 owners) will push the wii further, despite the PS3's higher attach rate. Frankly, I believe that the 13% launch week attach rate of last year's iteration will drop significantly for the PS3, while the Wii's attach rate of 1.7% will drop less so... As such, here are my final predictions for total sales by August '09: Wii Madden 09 All-Play - 1.6 million PS3 Madden 09 - 1.4 million
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^Quote truncated and rehighlighted but numbers weren't edited
First week numbers are almost exactly in line with my predictions... The PS3's launch week attach rate dropped significantly from 13% to 7.5%, while the wii's launch week attach rate dropped a more marginal .5%, from 1.7% to 1.2% (it simply didn't have as far to fall though so that prediction was easy).
Furthermore--and here's the scary part--if the legs of each title are the same or similar to last year's, and first week sales represent 9.5% of total sales for Wii and 29.5% of total sales for PS3, then after one year All-Play will be at ~1.67 million and the PS3 version will be at ~1.44 million.
I'm going to be following the weekly year over year sales of this game closely...
