Sales of this system in the US are close so I don't see why retailers would come to this conclusion. Most of DS lead comes from the 10 million lead they have in Japan over the PSP. I do agree though. At 199 it's too expensive, there is no reason for it to be that much now. Especially with Ipod coming out with video players that are going to have a comparable cost to the PSP. Considering you could have got the DS on sale over the holidays at 99 bucks I think it's time the PSP price drops. They would sell more.