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It's getting the support because its using kinda reverse psychology attitude. That being if all the good games go on the PS360 eventually the competition between them will weed out some and those games will flop. Mainly titles that don't have the big brand such as Gears. Thus your starting to see devs take their support to Wii which has a much larger userbase and apparently according to NPD and VGC and very abundant buying crowd. Thus you'll see those games like KORE and ontehr small dev projects come over while the larger devs bring their bigger brands to it in hopes of pushing it to the mainstream.

And more than likely the'll succeed. 2008 lineup for 3rd parties is going to be huge sales wise and you are going to see that carry over into 2009 where support is becomign collosal already.