crumas2 on 19 August 2008
| DOATS1 said: i think it's pretty evident that the strong sony brand had eveything to do with why sony haven't been buried yet. if ms or even nintendo tried to release an overpriced console, do you think that they would have survived? the npd analysis was very interesting, but it was more a focus on brand loyalty than brand power.
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You lost me. What's the difference between brand loyalty vs brand power?
