BKK2 on 19 August 2008
Google Translation:
Europe-wide massive sales increase in console software
18.08.2008
Whether at home, Nintendo Wii, PlayStation 3 and Xbox 360 or on the Nintendo DS - across Europe make game consoles more attractive thanks to software for leisure entertainment. From Stockholm to Barcelona, sales and turnover figures since the beginning of 2008 massively. The single largest increases were recorded in Sweden. Back to the previous year there increased sales by 57.5 percent. At the same time, grew up in the northern Europeans the quantity of software sold by 25.6 percent. This resulted in a recent study by GfK media control to the European market for video games. "Game consoles have paved the way from the children's rooms in the living room found", Ulrike Altig, managing director of media control GfK. Also in Germany, the Netherlands, Italy, Spain and Portugal won console software significantly.
In the Netherlands was the increase in sales at 46 percent and the volume increased by 28 percent the previous year. The software sales in Germany grew in the first half of 2007 by around 39 percent. The volume growth was 30.5 percent in this country. Italians ensured in the first six months of this year for a sales increase of 39 percent. They bought in comparison to the previous year, 26 percent more games. At the same time, Spain and Portugal recorded in the first half of 2008, revenue increased by 25 or 19.8 percent, while sales volume rose by 11 percent in Spain and 3.8 percent in their Portuguese neighbours.
Two trends are responsible for the growth of the international software market. On the one hand the wide range of attractive games for the so-called next-generation platforms, which are enforced in the European market. Here pricked particularly Germany. The ten topseller measured by revenue are all on Wii, PlayStation 3 or Xbox 360 played. The most popular was "Grand Theft Auto 4". On the other hand, drove the success of the European Nintendo DS sales volume and sales of video games in the last six months in the air.
18.08.2008
Whether at home, Nintendo Wii, PlayStation 3 and Xbox 360 or on the Nintendo DS - across Europe make game consoles more attractive thanks to software for leisure entertainment. From Stockholm to Barcelona, sales and turnover figures since the beginning of 2008 massively. The single largest increases were recorded in Sweden. Back to the previous year there increased sales by 57.5 percent. At the same time, grew up in the northern Europeans the quantity of software sold by 25.6 percent. This resulted in a recent study by GfK media control to the European market for video games. "Game consoles have paved the way from the children's rooms in the living room found", Ulrike Altig, managing director of media control GfK. Also in Germany, the Netherlands, Italy, Spain and Portugal won console software significantly.
In the Netherlands was the increase in sales at 46 percent and the volume increased by 28 percent the previous year. The software sales in Germany grew in the first half of 2007 by around 39 percent. The volume growth was 30.5 percent in this country. Italians ensured in the first six months of this year for a sales increase of 39 percent. They bought in comparison to the previous year, 26 percent more games. At the same time, Spain and Portugal recorded in the first half of 2008, revenue increased by 25 or 19.8 percent, while sales volume rose by 11 percent in Spain and 3.8 percent in their Portuguese neighbours.
Two trends are responsible for the growth of the international software market. On the one hand the wide range of attractive games for the so-called next-generation platforms, which are enforced in the European market. Here pricked particularly Germany. The ten topseller measured by revenue are all on Wii, PlayStation 3 or Xbox 360 played. The most popular was "Grand Theft Auto 4". On the other hand, drove the success of the European Nintendo DS sales volume and sales of video games in the last six months in the air.
Media Control GfK (German)
H1 2008 Console Software Sales:
Sweden:
Value: +57.5%
Units: +25.6%
Netherlands:
Value: +46%
Units: +28%
Germany:
Value: +39%
Units: +30.5%
Italy:
Value: +39%
Units: +26%
Spain:
Value: +25%
Units: +11%
Portugal:
Value: +19%
Units: +3.8%
Sweden:
Value: +57.5%
Units: +25.6%
Netherlands:
Value: +46%
Units: +28%
Germany:
Value: +39%
Units: +30.5%
Italy:
Value: +39%
Units: +26%
Spain:
Value: +25%
Units: +11%
Portugal:
Value: +19%
Units: +3.8%
