A few thoughts ...
Its US box-office for its opeing weekend was $15 Million which will (probably) translate to a worldwide total box office in excess of $150 Million. The movie will (likely) see massive sales on DVD as many parents will buy it for their children, and obsessive Starwars fans will buy it even if they hated it.
The DVD will likely be released at the same time as the videogame and there will be a big marketing push for both at Christmas; even though it may not be the "exciting" demographic, the combination of enjoying the movie and being bombarded with marketing will result in most boys between the age of 4 and 12 asking for the game at Christmas ... On top of this, obsessive Starwars fans will buy two copies (one to play, one for their collection) even if they hate it.
