Apple isn't going to enter games console market, since they already have a platform for games with installbase of millions. Still they aren't pushing it.
If they are going to enter the livingroom, they may push a "Web 2.0" hub.
Why does it need a shitload of money to enter console market (if you think it doesn't, go ahead, make your own console. Nintendo makes a billion per quarter, PS2 has sold 120M, so it's not about you couldn't make profit. Easy money. Right?), is because first you need R&D, money for manufacturing, a shitload of games developers (Nintendo staff is somewhere above 3000) or you need to pay the 3rd parties for them to develope games for you (tens of millions a game, as M$ have shown) and still without having a decent first party, who makes games to push HW sales (this is why M$ will never "win"), your chances are bad, and after that you have to have retail channel ready (or to create one, which costs money). There aren't many companies in the world that fit the criteria.
@Woopah: They buy games for the Wii. Why should they get PS360, when with 50€ investment you are going to get the same anyway, with the exception of familiar controls and familiar brands. Even Nintendo will face a problem to get the new audience to upgrade to Wiis successor. If Nintendo doesn't manage in doing that, the new audience is going to quit gaming as soon as Wii isn't getting any games anymore. That's one of the major reasons why Miyamoto is talking about "upgrading" the new audience with bridged games. To get them going along the industry.
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.
