@b33r: But... How is it possible then that even from this sites users, most the oldest group are Wii owners? And what about all the talk about "soccer moms" and "grandparents"? If we say that you're ready to reproduce between the age of 10 and 13, you must be atleast 21 before you're a grandparent. In the west, people start to have kids usually after 25 and the younges grandparent i've heard of, was 28 years old norwegean woman (in some parts of Africa this could be pretty normal, since girls may get married at the age of 5, so it's possible for them to get kids as soon as they're physically ready). People at the age of 21, can still be called as kids, but i don't think 28 qualifies anymore.
@Diomedes: As fkusumot already said, kids are the core gamers. And another thing, if "casual" gaming is so risky and is everyone outside the "hardcore", who can you target anymore?
I think you know that the "casual" is the core audience and in order to target outside the core, you need to get new "casuals". Until this becomes the core, you can't disrupt by appealing to the "casual".
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.
