First i want to make few things clear... This analysis is based on NPD USA Numbers.
This came to my mind out of nowhere that there is a high correlation between XBOX360 of 2008 and HD DVD of 2007...
- At the start of 2007 HDDVD was far ahead of Blu- Ray.. but Blu-Ray started to win from the first week of 2007..
- HD DVD reached quite a few milestones earlier like to 100,000 first to market, full feature players... but Blu Ray kept winning slowly and steadily during 2007.
- Around April i think Toshiba STARTED dropping the price of HD DVD player.
- Then they managed to get the exclusive deal from Paramount and Dreamworks and the biggest hit of the 2007 goes HD DVD exclusive even after it was suppose to come on both format.
- Then started offering free movies
- They managed to get more features in the HD DVD release of the movie like 300 had more features than its Blu Ray counterpart.
- Toshiba also went to with $100 HD DVD players around november and i think again during X-Mas...
But at the end of the day they lost..
So if we correlate with XBOX
- its much cheaper than PS3... and in current economic conditions price does make a lot of difference.
- XBOX has more exclusives.
- Multiplatform games showed better result on XBOX or MS has secured some DLC exclusive for them.
- They started earlier and reached 10M and 20M first.
But apart from all the negatives of Sony they r managing to win week after week.. (although unlike Blu Ray they PS3 do loose some weeks but not many).
So do u think Sony is a bit lucky lately that apart from all the negatives and anti PR and their stupid decission they r still managing to comeback from behind and win...
