PS3 outsells Xbox360 by 40% in America since price drop.

[Dolla Dolla]

Sqrl said:

I think the point is that many of the people anticipating Halo 3 already have 360s. So yes, Halo 3 will enjoy solid sales no doubt, but it remains to be seen whether it will truly be a huge console mover.

If they couple the Halo 3 launch with a price cut it will be pretty unclear which is the major factor although I would personally suspect that a significant price cut would do more to impact console sales than the release of Halo 3.

That's kind of a circular argument. There's no evidence either way if Halo'ers have already bought a 360. Another person could come along and say everyone who wants MGS4 has bought a PS3, but that doesn't make it true (and judging from the numbers, it's easy to say it ain't true). I still think a good portion of Halo fans are holding out until september. We'll see soon enough.